Abstract:
With the rapid development of Internet technology, social media platforms have become an important channel for people to leisure, entertainment, and obtain information. As a leading short video social platform in China, TikTok has risen rapidly in the e-commerce field in recent years. Its "like to order" function has become a bridge connecting consumers and businesses. This paper aims to explore the new e-commerce model of TikTok "like to order", analyze its impact on the TikTok platform, businesses, and consumers, as well as the role and value of the TikTok 24-hour self-service platform in the e-commerce industry.
Introduction:
Since its launch, TikTok has attracted a large number of users with its unique interactivity and entertainment. In recent years, TikTok has implemented the "like to order" function in cooperation with e-commerce platforms, providing consumers with a more convenient shopping experience. The emergence of the "like to order" model on TikTok has not only enriched the business scope of the platform but also had a profound impact on the e-commerce industry. This paper will discuss the following aspects.
TikTok "like to order" model and characteristics:
Advantages:
(1) Two-way interaction: TikTok users can interact with products through likes, comments, shares, etc., enhancing user participation.
(2) Precision recommendation: Based on user interests and behavior, TikTok can provide personalized product recommendations, increasing shopping conversion rates.
(3) Real-time feedback: Businesses can understand user needs and feedback in a timely manner, adjusting products and marketing strategies.
(4) Reduced transaction costs: The "like to order" model simplifies the shopping process, reducing transaction costs.
Disadvantages:
(1) Traffic competition: There are a variety of products on the TikTok platform, and the competition among businesses is fierce, making it difficult for new businesses to stand out.
(2) Brand trust: Compared to traditional e-commerce platforms, there are more new businesses on TikTok, leading to a decrease in consumer trust in brands.
(3) After-sales service: There are certain difficulties in after-sales service on the TikTok platform, requiring businesses to invest more effort.
Impact of TikTok "like to order" on the e-commerce industry:
Impact on the TikTok platform:
(1) Increase in user stickiness: The "like to order" model has increased the time users spend on the TikTok platform, improving user stickiness.
(2) Diversification of revenue sources: The profit model of "like to order" allows the TikTok platform to achieve diversified income in the e-commerce industry.
(3) Enhancement of platform value: The success of TikTok "like to order" further enhances the competitiveness of the platform in the e-commerce industry.
Impact on businesses:
(1) Expansion of sales channels: The "like to order" model provides new sales channels for businesses, increasing product exposure.
(2) Reduction of marketing costs: Compared to traditional e-commerce platforms, the "like to order" model on TikTok reduces marketing costs for businesses.
(3) Optimization of supply chain management: The TikTok platform provides real-time sales data for businesses, helping to optimize supply chain management.
Impact on consumers:
(1) Improved shopping experience: The "like to order" model simplifies the shopping process, providing consumers with a more convenient shopping experience.
(2) More shopping choices: There are a wide variety of products on the TikTok platform, allowing consumers to find products that better meet their needs.
(3) Lower shopping costs: Compared to traditional e-commerce platforms, "like to order" on TikTok reduces shopping costs for consumers.
The role and value of the TikTok 24-hour self-service platform:
The TikTok 24-hour self-service platform is an e-commerce service platform that integrates functions such as product display, payment, and returns. This platform plays an important role in the following aspects:
1. Improving user experience: Through self-service, consumers can complete shopping anytime, anywhere, greatly facilitating users.
2. Reducing business costs: The launch of the 24-hour self-service platform allows businesses to reduce customer service personnel and lower labor costs.
3. Optimizing supply chain management: The self-service platform provides real-time sales data for businesses, helping businesses optimize supply chain management.
Conclusion:
The development prospects of TikTok's "like to order" and its 24-hour self-service platform in the e-commerce industry are promising. Based on this, China's e-commerce industry should learn from TikTok's successful experience, innovate e-commerce models, improve user experience, and reduce transaction costs to cope with increasingly fierce competition. At the same time, regulatory authorities should also strengthen supervision of such new e-commerce models to ensure a harmonious and stable market order.